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Tips for Business Networking: Online and Off
We talk a lot about the value of online marketing and analytics for growing your business. These are crucial tools; however, it’s also important to keep in mind that business is also very personal....
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Networking in the Digital Age
It simply can’t be overstated just how important networking is for business professionals. But, in an increasingly online world, the game has changed significantly from the days of handing out business...
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How Well Are You Realistically Managing Customer Expectations?
A frequently quoted “formula” in the field of customer relations tells us: “expectations – reality = disappointment.” While this may seem simplistic, don’t relegate it to the ranks of witty sayings or...
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Taking a Long View of B2B Customer Relationship Management
Customer relations is a crucial aspect of any business strategy. And for good reason. Amy Gallo of Harvard Business Review writes, “Depending on which study you believe, and what industry you’re in,...
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How to Tap Into Crowdfunding to Fuel Your Business Startup
by Justin Grensing, Esq., MBA One of the most difficult aspects of starting a new business is raising some start-up capital. It’s great if you have sufficient savings built up to keep you going for a...
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When To Give Your Work Away, and When to Charge
I saw a very interesting question in an online group I monitor recently: “Is it ever a good idea to give your work away?” In this case, the question was related to consulting services but the question...
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Mining Your Junk Mail Folder for “Hidden Gems”
I was having lunch with a friend recently when the topic of email – and difficulty in getting that email to its intended destination—came up. She was surprised to learn that some of the items that...
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The Importance of Aligning Marketing and Sales
There is often tension between marketing and sales in many organizations. But why? Shouldn’t these two functions be closely aligned to most effectively achieve the revenue and ROI goals of the...
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Creating Your Zoom (aka Elevator) Pitch
Elevator pitches have been a mainstay of business networking for decades. Initially named because they were likely to be delivered while riding in an elevator, requiring a short, pitchy and impactful...
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10 Tips to Help You Commit to Constant Prospecting
One of the key lessons I remember from a time when I did a lot of writing about consulting and had the opportunity to interact with dozens, maybe hundreds, of consultants, was the importance of...
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